You Need This

Directed by Ryan Andrej Lough.

Written by Ryan Andrew Lough and Sierra Naiman.

Executive Produced by Benjamin Rednour, Staci Roberts Steele, and Heather Mitchell. Produced by Adam McKay, Tyler Owen, Cecilia Butler, Isidoor Roebers, Lea Fels.

Presented by Off The Fence and Yellow Dot Studios, in association with Scenery and Hotel Motion Pictures

“You Need This” explores how consumerism emerged from the unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviors. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being.

“It’s not cultural or political divisions that have turned our world upside down, but the relentless quest for corporate profit fueling consumerism. Just as the film delves into the bleak impact of global consumption; it captures something remarkable: a growing awareness as people begin to wake up to the reality of the system we’ve been trapped in.” – Adam McKay

UPCOMING SCREENINGS

North America Premiere – May 3, Doclands, Marin, CA

PAST SCREENINGS

March 30, CPH:DOX, Copenhagen
March 29, CPH:DOX, Copenhagen
March 25, CPH:DOX, Copenhagen
World Premiere – March 23, CPH.DOX, Copenhagen