You Need This
Directed by Ryan Andrej Lough.
Written by Ryan Andrew Lough and Serra Naiman.
Executive Produced by Benjamin Rednour, Staci Roberts Steele, and Heather Mitchell. Produced by Adam McKay, Tyler Owen, Cecilia Butler, Isidoor Roebers, Lea Fels.
Presented by Yellow Dot Studios, in association with Scenery, a Hotel Motion Pictures production
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“You Need This” explores how consumerism emerged from the unbridled optimism of 1950s America and evolved into a global system shaping our desires, identities, and behaviors. Conditioning the population to find meaning and status through endless consumption, this insatiable machine depletes our environment, strains our social bonds, and damages our well-being.
“It’s not cultural or political divisions that have turned our world upside down, but the relentless quest for corporate profit fueling consumerism. Just as the film delves into the bleak impact of global consumption; it captures something remarkable: a growing awareness as people begin to wake up to the reality of the system we’ve been trapped in.” – Adam McKay
OFFICIAL FESTIVAL SELECTIONS
CPH:DOX – Copenhagen, Denmark – March, 2025
Doclands – Marin, CA – May, 2025
Docs Ireland – Belfast, Ireland – June, 2025
Chagrin Documentary Film Fest – Chagrin Falls, OH – October, 2025
Bend Film Festival – Bend, OR — October, 2025
Bergen International Film Festival — Bergen, Norway — October 2025
